An effective strategy

Tobacco harm reduction

Tobacco Harm Reduction (THR) is an innovative approach to publich health which recognises the essential role that reduced-harm alternatives to cigarette smoking play in benefitting public health.

A green field with clouds
A new approach

An effective public health strategy

Learn how Canada's current model is ineffective at lowering cigarette consumption rates, and how we can learn from countries who are achieving success by implementing successful THR policies.

Why tobacco harm reduction?

The Canadian government has set a goal of cigarette consumption rates lower than 5% by 2035 [1]. To achieve this goal, we should examine the models of countries who have been successful in attaining low rates of cigarette smoking, and Sweden and New Zealand are great examples of this. Approximately 20% of Swedish males use Snus, a form of oral smokeless tobacco with a risk profile comparable to vaping (approximately 5% % the risk of cigarette smoking). With cigarette use at 5% of the population, Sweden is considered to be a smoke-free country and has the lowest rate of lung cancer in Europe [2]. Moreover, New Zealand's smoking rate has been halved in only five years due to the widespread acceptance of smoke free products according to a report by a panel of international experts led by public health expert Dr Marewa Glover of New Zealand [3].

Why tobacco harm reduction?

Figure 1: Adults who smoke in Sweden. Source: Source: The Public Health Agency of Sweden, Use of tobacco and nicotine products (self-reported) by age, gender and year, 2022.

Prohibition doesn't work

In contrast to Sweden and New Zealand, Australia has a highly restrictive approach towards THR. Nicotine vapes (e-cigarettes) can only legally be purchased via prescription, and nicotine pouches are banned. As a result, it is estimated that 90% of Australian vapes are now accessed via the black market [4]. Furthermore, Australia is also seeing a significant upward trend in youth vaping compared to countries like Canada, England and New Zealand due to their restrictive policy [5]. This illustrates that restricting access to THR products will likely further push people to access illicit products without age gating or quality control.

Prohibition doesn't work

Become a member

Joining CanTHR is free and registering only takes a minute or two. Filling out the form will add you to our membership database and will enable us to provide you with important information including the CanTHR newsletter.